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Homepage / Inside Peter / Rules of Engagement

In order to minimise risk and maximise my resources I employ 4 simple rules when starting any new business:
  1. I never enter a sector where there is active competition
  2. I never start anything unless I can get it to market in < 9 months
  3. I never start anything unless it has the potential to become, or become part of, something really big
  4. I only work with friends & people you can really trust
  5. And implicit in all this - it has to be fun

When I engage with any existing business or group I always look for uniqueness - I never engage with any 'me too' operations.