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Information devalues over time
Before a film launch a hype pushes up the value of these bits
During launch a frenzy is worked up as people must see the bits
People who havenít seen the bits feel left out and gradually 75 % of those people who want those bits have them and the need to see the bits wears off

The bits value falls off quickly until something happens - an actor dies or the film becomes cult or a sequel is launched and people want to see the old bits again